Unveiling the 2023 Global Rewards Liquidity Report: An Industry Game-Changer

Our duty with this report is to unlock the dormant purchasing power of loyalty points, reward currencies and to establish a common understanding of rewards liquidity across the loyalty industry.

Gabriele Giancola (Co-Founder & CEO @ qiibee)

Navigating the Loyalty Landscape

In a world where loyalty points rank as the third favorite payment option, their potential is often underestimated. A staggering $48 trillion in unspent loyalty points are floating globally, a testament to the untapped power of these rewards.

The roadblock? A persistent lack of transparency and trust complicates the valuation of loyalty currencies for both consumers and companies. It’s time we navigate this landscape and unlock the true potential of loyalty points.

Our Pledge to Transparency

Our report provides a rewards liquidity score & index to help you compare your program’s ranking with peers and competitors. It also helps you understand your ranking within relevant regions and industries.

For consumers, it helps find the most valuable loyalty points based on a common standard and gain key insights on loyalty mechanics to better understand how and where to earn/spend points most effectively.

The Value of Our Report

Our comprehensive report delves into 7 final industries: Airlines, Hospitality, Retail, Restaurant, Entertainment, Banking, and Consumer Goods. We analyze the rewards liquidity landscape in each industry, providing valuable insights for businesses and consumers alike.

Our analysis explores key loyalty attributes such as Earn & Burn Mechanics, Redemption Tax, and Loyalty Partnerships & Reach. By examining these attributes, we uncover the strengths and opportunities within loyalty programs.

Don’t Miss Out

Don’t miss out on this opportunity to be part of the Rewards Liquidity revolution! Stay tuned for our series of deep dives into the report, where we’ll be exploring each industry and loyalty mechanic in detail. Together, we can create a more transparent and trustworthy loyalty industry.

What are your thoughts on the future of loyalty programs and rewards liquidity? Share your thoughts in the comments below or on our social media channels. And don’t forget to share this post with your network!