Key Insights #4: Airline Program Valuations & Rewards Liquidity

Rewards Liquidity Score and Program Valuations

As seen below, on the left are the top 10 airlines with their respective loyalty program ranked by RLS, while on the right are the top 10 airlines/rewards programs ranked by their valuation in $M, where 6 out of 10 overlap. This shows us that the more value is given to the members of a loyalty program, by providing more reward flexibility or rather reward liquidity, the more successful that program becomes in terms of their overall valuation.

*https://onpointloyalty.com/wp-content/uploads/2023/02/On-Point-Loyalty-Report-top-100-Most-Valuable-Airline-Programs-2023.pdf

Takeaway

As also seen in our previous key insights post on the Global Rewards Liquidity Report 2023 results, the more you are able to increase your own loyalty program’s Rewards Liquidity Score, by making it easier and more accessible for your members to earn and spend your rewards, the more successful you will be. This ultimately helps you retain you existing customers, acquire new ones, and make your loyalty program more valuable.

If you are a business looking for ways to increase your customer retention and acquire new customers, we have the solution for you. We make it extremely easy to partner with various frequent flyer programs mentioned above. Schedule a call with us to find out how.