Loyalty Highlights: Future Tech Investments – Global Loyalty Trends Report 2022

Industry

Catch up on key loyalty insights through our “GLTR 2022 Mini-Series”, where we break down some of the core topics discussed in our full report and emphasize some of the more intricate details.

In the fifth instalment of our series, we are breaking down what technologies the top loyalty executives are planning to invest in, to facilitate the improvement and optimization of their loyalty program.

So all things considered, what future tech investments provide the most value to your loyalty program and what do the executives think?

Top Future Tech Investments

From the insights extracted in our “Global Loyalty Trends Report (GLTR)” 2022, it was concluded that loyalty executives from over 100+ loyalty programs intend to focus on a variety different technologies.

These technologies are intended to help boost member engagement, customer spending and overall quality of the loyalty program.

Here are the top 5 examples of tech investments that featured loyalty executives selected.

Expanding Partnerships
Experience Based Rewards
Gaming/Gamification
Blockchain Based Loyalty Infrastructure
NFTs as Rewards

Emerging Technologies

%

Loyalty programs that displayed a higher active member spending rate were more likely to select “Emerging Technologies” as their main tech investments for 2022. When referring to “Emerging Technologies” these include:

Blockchain-based loyalty infrastructure
NFTs as rewards
AI and machine learning

Key Takeaways (TL:DR)

Based on the aforementioned data, it’s clear that loyalty executives want to branch out and explore diverse technologies that facilitate the success of their loyalty program.
The main focus for 2022 tech investments is “Emerging Technologies”. With 50% of loyalty executives selecting these technologies:
- Blockchain-based loyalty infrastructure
- NFTs as rewards
- AI and machine learning
The other major focus is on technology that facilitates the expansion of partnerships with 10% of executives selecting this specific option.

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