Loyalty Highlights: Partnerships and Expansions – Global Loyalty Trends Report 2022

Industry

Catch up on key loyalty insights through our “GLTR 2022 Mini-Series”, where we break down some of the core topics discussed in our full report and emphasize some of the more intricate details.

In the third instalment of our series, we are breaking down how partnerships remain underdeveloped for a majority of loyalty programs. Either due to their lack of partner earn options implementations or simply because they lack to offer partner products and services.

Expanding Partnerships

Investing in partnerships and “expanding partnerships” is the theme for 2022. With 60% of loyalty executives choosing this as their top 2022 investment.

What is truly meant by, “expanding partnerships”, is the notion that loyalty programs and the brands behind them, shouldn’t stay centralized but rather accept other brands into their loyalty program ecosystem or even join one.

Earning Through Partners

As mentioned before, 60% of loyalty executives want to focus more on expanding partnerships for the future of their loyalty program.

Only 10% of brands enable earning points through partners

%

Earning Through Partners

Yet the majority have not previously explored comprehensive loyalty partnerships with other brands.

Only 29% of loyalty programs report offering partner products or services as reward options.

%

Reward Options: Partner Products/Services

Key Takeaways (TL:DR)

  • Investing in partnerships and “expanding partnerships” is the theme for 2022. With 60% of loyalty executives choosing this as their top 2022 investment.

  • From the data observed it was concluded that only 29% of loyalty programs offer partner products or services as reward options.

  • The majority have not previously explored comprehensive loyalty partnerships with other brands, as inferred by the fact that only 10% of brands enable earning points through partners.

Keep an eye out on our socials to find out when our next loyalty report mini-series post is released and discover more exciting insights about loyalty from the top brands around the world.

Make sure to share your favorite stats/insights on all socials, tag us @qiibee and use the hashtag “#qiibeeGLTR2022”, so we can retweet all your posts!

qiibee: Access world-class brands your customers love.

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