Loyalty Trends: Top 5 Loyalty Investments – Global Loyalty Trends Report 2022

Industry

Catch up on key loyalty insights through our “GLTR 2022 Mini-Series”, where we break down some of the core topics discussed in our full report and emphasize some of the more intricate details.

In the tenth instalment of our series, we are breaking down why high-engagement loyalty programs focused on member experience investments for 2022.

More specifically, observing the top 5 loyalty investments that executives aim to implement as a means to boost member engagement as well as customer spending, among other desirable outcomes.

Focus On Member Experience

From a total of 13 different loyalty investments, brands with high active member engagement mainly focus on quality-of-life investments.

When referring to “member experience” investments, these are categorized as optimizations or advancements that decrease friction when interacting with a loyalty program, thus increasing the quality of the member experience.

75% of brands with high member engagement chose to focus on “personalization”, “automation” and “mobile experience”, as their top priorities for their loyalty program in 2022.

Top 5 Loyalty Investments

%

Mobile Experience

%

Rewards and Benefits

%

Personalization

%

Automation

%

Partnerships

Key Takeaways (TL:DR)

  • 75% of loyalty programs with high member engagement chose to focus on “personalization”, “automation” and “mobile experience”, as their top priorities for their loyalty program in 2022.

  • From a total of 13 different loyalty investments, brands with high active member engagement mainly focus on quality-of-life investments, which decreases user friction when interacting with a loyalty program.

  • 58% of loyalty executives agree that they want to focus on expanding their partnerships as a means to improve their loyalty program in 2022 and 2023.

There are more than just a few ways to boost member engagement, growth, and customer spending by 2.5x (GLTR 2022). Schedule a call with us to explore all the potential avenues.

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