Top Tech Investments

In summary, a majority of brands are investing in blockchain, experience-based, and decision-making tech for 2022 and beyond. As highlighted by some of the top tech investments below:

Leveraging Emerging Technologies

Although the Metaverse was a hot topic for 2021, 0% of loyalty executives selected “virtual reality” as one of their tech investments for 2022. On the other hand, NFTs and Blockchain were highly sought after with a cumulative 55% of loyalty executives seeking to explore and implement these technologies for the upcoming years.

Blockchain and NFTs

Blockchain technology has been developing rapidly over the last few years, with many use-cases arising along the way. Most notably utilizing the technology to develop an optimized loyalty-infrastructure. Brands that are considering or already implement a blockchain-based loyalty infrastructure displayed 37% higher customer spending.

Further supporting the notion that brands which strive towards technological progression and innovation, perform better in the long-term. On top of that NFTs as rewards, is another tech advancement that has started to gain traction in the loyalty scene, with 22% of loyalty executives already rating this as one of their top tech investments for 2022/23.

Key Takeaways (TL:DR)

• Brands that are considering or already implement a blockchain-based loyalty infrastructure tended to have 37% higher customer spending.
• Another tech advancement that has started to gain traction in the loyalty scene, is NFTs as rewards. With 22% of loyalty executives already rating this as one of their top tech investments for 2022/23.

• Although the Metaverse was a hot topic for 2021, 0% of loyalty executives selected “virtual reality” as one of their tech investments for 2022.

There are more than just a few ways to boost member engagement, growth, and customer spending by 2.5x (GLTR 2022). Schedule a call with us to explore all the potential avenues.