A Summary of Loyalty in 2022. qiibee’s Global Loyalty Trends Report.

Current State of Loyalty Programs

The report provides an overview of the current loyalty landscape, with a focus on the factors driving loyalty program adoption and engagement.

Factors such as the importance of personalization, the need to tailor loyalty programs to customers’ individual needs, and the role of technology in loyalty programs are highlighted.

Another important aspect, of the GLTR (2022), highlights the key pain points that marketers and loyalty program providers must address in order to succeed in the loyalty space.

Top Pain Points Faced in 2022

Some of the biggest challenges revolve around lack of engagement and customer participation, the difficulty of creating tailored loyalty experiences, and the complexity of managing multiple loyalty programs.

According to the data, only 45% of loyalty members are actively engaged in their programs, and only 44% of loyalty members feel their loyalty program is tailored to their individual needs (GLTR, 2022).

Data-Driven Strategies

The report dives into the data behind loyalty programs, providing insights into customer preferences and behavior. 

Discussing how data-driven strategies can be used to create loyalty programs that are tailored to customers’ individual needs and preferences.

By implementing customer data, loyalty programs can be designed to offer more personalized rewards and offer customers enhanced value.

The real question is. Should customer data be used to create more tailored loyalty experiences and what is the impact? According to the report, 56% of loyalty members value personalized rewards and offers (GLTR 2022).

Ultimately, data–driven strategies allow marketers to create loyalty programs that are more tailored and effective, driving increased customer engagement and loyalty.

The Future of Loyalty Programs

Finally, the report outlines the future of loyalty programs and how emerging technologies and trends will shape the industry in the years to come. It looks at how loyalty programs can continue to evolve and adapt to changing customer needs and preferences, as well as the role of technology in driving loyalty.

Implications Our Findings/Insights

According to the report, “As customer expectations continue to evolve, loyalty programs must remain agile and innovate to keep up with the changing landscape” (GLTR, 2022).

The data indicated that businesses focused their investments on technologies such as blockchain-based loyalty infrastructure, NFT rewards, machine learning, and artificial intelligence, as well as data-driven marketing strategies for customer experience optimization (GLTR, 2022).

The research further supports the importance of leveraging partnerships by continually expanding them to create more tailored and valued loyalty experiences, as well as to stay ahead of the competition when it comes to technology and innovation (GLTR, 2022).

Key Takeaways (TL:DR)

• Our GLTR (2022) provides an in-depth look into the loyalty landscape, from the current trends to what lies ahead in the world of loyalty.

• By analyzing over 100 loyalty programs in 5 different regions, we intended to provide our readers with the most relevant and transformative insights.

• According to the data, only 45% of loyalty members are actively engaged in their programs, and only 44% of loyalty members feel their loyalty program is tailored to their individual needs (GLTR, 2022).

• Businesses are investing in technologies such as blockchain-based loyalty infrastructure, NFT rewards, machine learning, artificial intelligence, and data-driven marketing strategies to optimize customer experience (GLTR, 2022).

There are more than just a few ways to boost member engagement, growth, and customer spending by 2.5x (GLTR, 2022). Schedule a call with us to explore all the potential avenues.