Top 5 Loyalty Use Cases of the Week #2

Cha Cha Matcha Launches First-Of-Its-Kind Web3 Loyalty Program

“Internally, we have been working on this program with Hang since early 2022, so it’s exciting to finally see it come to life and offer Cha Cha customers this unique experience.” – Jay Gujjar (Cha Cha Matcha CEO).

As a first-of-its-kind loyalty program for Matcha lovers, Cha Cha Matcha and Hang, the first Web3-powered membership platform, are partnering to launch the Cha Cha Matcha Loyalty Program. Loyalty programs powered by Web3 enable brands to develop closer relationships with their customers.

MyDeal joins Everyday Rewards loyalty program – Power Retail

“Our Everyday Rewards members are already saving hundreds of dollars every year by boosting bonus point offers, and shopping ‘partner offers’ in the Everyday Rewards app.” – Glenn Baker (GM at Everyday Rewards)

A recent survey from Power Retail revealed that 51% of online shoppers chose the retailer based on its loyalty program offering. Additionally, 79% admitted that a loyalty membership with that retailer has increased their likelihood of purchasing more often.

Loyalty points redemptions boom as shoppers fight the cost of living crunch

“Members are cashing in their rewards points faster than usual and more are redeeming their points for the first time in response to the nation’s cost-of-living squeeze.” (The Sydney MH)

Redemption volumes in December 2022 were up 15% from December 2021, according to Marcos Meneguzzi (Executive GM at CBA). Over the last year, it was also noted that the fastest-growing reward options have been in the travel sector, with pay with points, cashback, grocery store, petrol, and retail gift cards ranking among the top.